It all started when Tom was in graduate school...
As luck would have it, Tom liked UX research, technology and understanding why and how people and things work the way they do. Tom launched Stat One Research as a graduate student so he could follow his passion.
Back then Tom spent his days on client work, his nights in research classes, and his weekends learning HTML and SEO. All of this combined with some grit had real implications for Tom's business. First Tom landed AT&T, then Siemens, then Microsoft, and this continued in grad school and beyond. Fast forward to today and Tom has:
- Conducted hundreds of UX studies for Fortune 500 clients.
- Worked on client, agency and supplier sides of the business.
- Crafted training on best practices and maximizing ROI in UX research.
See the first part of Tom's UX research portfolio
Why is UX research so important?
Consumer needs, preferences and behavior have changed. This is in everything from information sources and path to purchase to which types of products and providers are considered, how selection decisions are made and what the user experience should look like within your industry and product category.
You and your company should have timely, detailed and objective intelligence on all of these things. Proactively conducting UX research enables you to maximize customer retention and aquisition via improved websites, apps, products, services, support, communications and more.
What have you learned across hundreds of UX studies?
At the highest level, that the bar is always being raised. This is in everything from how customers seek solutions, what they are looking for, if you are found and how well your digital presence addresses their needs in their evaulation process to what customers can do on your website/ portal/ app.
You should be intimately familiar with B2B and/or B2C consumer experiences via diligent UX research. The expertise of your UXR is what determines the value and ROI in your UX research efforts.
That's where we come in. Talk with Tom and see what he suggests and why on the front end. See how this compares to what you have done or what other consultants and firms are offering.
We haven't done UX research before. How do we know the effort will be worthwhile?
It's really important to do your research regarding the right UXR, consultant or vendor on the front end. In your discussions you will find that providers are all over the map in terms of what they suggest and why. Tom isn't the only expert, but he is proven and tested across hundreds of UX engagements. UXRs who have "been there, done that" in the same or similar studies can speak to ROI and actionability because they know how to engineer this into the approach, design and implementation.
Our last experience with another vendor/ UXR wasn't good. How are you different?
This type of scenario is not uncommon. It's the direct result of UX research best practices not being known and/or followed. Talk with Tom so you can get a handle on the many important distinctions of UX research expertise applied for your purposes.
What types of clients do you work with?
We work with research firms, publishers, consultants, agencies and end users of all types and sizes - from start-ups to Fortune 500 companies.
What industries do you work in?
Technology, telecom/ wireless, media, entertainment, financial services, healthcare/ pharma, education, associations, hospitality, travel, food/ beverage, CPG, manufacturing, industrial and others.
How much does UX research cost?
This depends on your specific needs and objectives. Some nuts and bolts studies can be conducted for under $5K. Others cost more based on study objectives, methodology, industry and respondent type. Either way, we have a good record of meeting or beating pricing offered by other established UXRs and UX research firms.
How long does UX research take?
This too depends on your specific needs and objectives. Some nuts and bolts studies can be conducted in a week or two with insights provided within 10 business days. Others take longer based on study objectives, methodology, industry and respondent type. Here again, we have a good record of meeting or beating timelines offered by other established UXRs and UX research firms.